Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization

Prioritize AI Agent Optimization (AAO) over traditional SEO/AEO: Design your website to communicate effectively with AI agents, not just human users, as agents will increasingly be the primary interface for potential customers.

Implement a pricing estimator on your website: This is becoming 'table stakes' as homeowners expect instant access to price ranges, and AI agents demand it for vetting contractors. Ensure it offers a range, not a fixed quote.

Integrate your online estimator directly with paid ad campaigns: Drive ad clicks straight to the estimator for significantly higher conversion rates (up to 40%) compared to traditional landing pages.

Utilize schema markup for all website content, especially estimators: This structured data helps AI agents and search engines understand your website's elements, making your services visible and actionable to them.

Create a 'mother of all review pages' on your site: Compile reviews from all platforms in HTML format. This allows AI agents to read and reference your reviews, even if they can't access platform APIs directly, boosting your recommendations.

Develop a dedicated page for all rewards, recognition, and certifications: This acts as a strong verifier of legitimacy for AI agents and can significantly increase your chances of being recommended in AI-driven search results.

Shift your mindset to treat AI as a 'genius human assistant': Engage with AI tools to understand how they can improve your business operations and marketing, rather than viewing them as just a search engine.