How To Sell More Jobs In 2025

📅 August 8, 2025 ⏱️ 1:09:24 🎤 Jered Williams, Eddie Barkhurst

Chapters

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0:00

Selling More Jobs

Jared introduces the episode's topic: selling more jobs in 2025, especially after raising rates for profitability.
0:30

Plumline Sponsorship

Jared thanks Plumline for sponsoring the podcast, highlighting their 24-hour answering service for contractors.
5:07

Hourly Rate & Efficiency

Jared and Eddie discuss the concept of hourly rate as a 'useless metric' without considering business efficiency and accurate task timing.
3:50

Value & Competence

Eddie explains that expressing value and demonstrating competence are crucial for closing deals and building customer trust.
5:39

Offering Customer Options

They discuss effective strategies for offering options to customers, moving beyond pre-built packages to address specific needs and broader home inspections.
6:41

Authentic Communication

Jared and Eddie advocate for authentic, human-to-human conversations over 'salesman mode' to build trust and avoid objections.
7:52

Speed to Lead

The hosts emphasize the importance of speed throughout the customer journey, from answering calls to delivering immediate solutions.
8:30

Importance of Branding

Jared and Eddie stress that a strong brand is the first point of contact with customers and critical for building trust and standing out.
10:05

Consistent Brand Image

The discussion extends to internal branding, emphasizing that employee appearance and behavior should align with the company's brand image.
10:37

Sales Training vs. Price Hikes

Eddie concludes by reiterating the necessity of sales training and communication skills for technicians, arguing it's fairer than simply raising prices due to poor closing rates.

Speakers

Jered Williams

Host

Eddie Barkhurst

Key Takeaways

✦

Base your pricing on legitimate business expenses and your actual operational efficiency, not just arbitrary hourly rates or Instagram trends.

✦

Prioritize building trust and communicating value to customers; unexpressed value is perceived as no value at all.

✦

Train your technicians not just on repairs but also on effective communication and sales skills to improve close rates.

✦

Offer diverse options to customers by inspecting more thoroughly and addressing additional needs, leading to higher average tickets.

✦

Implement 'speed to lead' throughout your entire service process, from initial contact to on-site resolution, to meet urgent customer needs.

✦

Invest in a strong, coherent brand that communicates trust and professionalism across all touchpoints, from your logo to employee appearance.

✦

Be your authentic self, but adapt your communication style to your customer's preferences to foster comfort and agreement, avoiding off-putting behaviors.

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