374: Technology partnerships: a conversation with Mike Cisar (Extended Episode)

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Key Takeaways
Prioritize a clearly defined problem before seeking technology solutions; don't just adopt tech for its own sake.
Actively cultivate integrity within your business and on job sites; it's essential for long-term success and avoiding costly disputes.
Leverage industry associations like SMACNA or CFMA to address common problems and implement standardized solutions, contributing to industry-wide progress.
Explore collaborative platforms that allow multiple project stakeholders to share and view data in real-time, moving towards a collectively built 'single source of truth'.
Embrace AI to enhance your business operations, whether through existing tools, internal efficiencies, or data analysis, as it's rapidly transforming the construction landscape.
Continuously ask 'why' β 'why' customers choose you (for marketing insights) and 'why' they don't (for constructive feedback and improvement).
Investigate solutions in the broader ecosystem (e.g., Trimble Marketplace) beyond a single vendor's offerings to find the best-fit integrations for your tech stack.
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