This Needs to Be Said to the Lawn Industry…

📅 July 29, 2026 🎤 Evan, Greg

Chapters

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3:20

Adapting to Dry Conditions

The hosts discuss how to adapt services during dry conditions by focusing on edging, trimming, and weed control instead of full mows, which can burn out lawns.
5:05

Selling Value Beyond Mowing

They highlight the value of offering additional services like weeding in cracks, especially during dry spells, and how upselling these can increase profitability.
11:20

Lawn Care Social Media Impact

The hosts touch on how social media has helped new entrants in the lawn care industry but also led to comparisons and bragging about the number of lawns mowed.
17:02

Working for Yourself vs. Others

One host shares his journey from various jobs to launching his own lawn care business, emphasizing the desire to call his own shots despite the challenges of self-employment.
23:24

Truck Cleanliness and Maintenance

The discussion covers the importance of maintaining a clean truck interior, using seat covers, and its impact on client perception and referrals.
42:57

Profitability Over Quantity

A key takeaway from a shared video is the focus on profitable lawns rather than just the volume, challenging the 'mow-count' identity.
51:19

Route Density and Pricing

The hosts deliberate on the importance of route density, pricing strategies for challenging lawns, and the trade-offs of taking on routes far from their current service area.
1:19:28

Autonomous Mowers in Practice

They explore the use of autonomous mowers by other lawn care businesses, discussing their benefits in freeing up time for other services, despite their high cost and potential for vandalism.

Speakers

Evan

Host

Greg

Host

Key Takeaways

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Prioritize profitability per lawn over the sheer number of lawns serviced; not all lawns are equally valuable.

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During dry conditions, offer alternative services like edging, trimming, and weed control to maintain client relationships and revenue, even if a full mow isn't needed.

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Actively upsell additional services like weeding in cracks at an extra charge, especially at the beginning of the season to manage workload.

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Maintain a clean and organized work vehicle, as it projects professionalism and can positively influence client perceptions and referrals.

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Be strategic about business growth by ensuring new clients fit within existing route density to minimize travel time and maximize efficiency.

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Evaluate the true cost and benefit of every job; sometimes, passing on a low-profit or distant job is better for overall business health.

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Consider the adoption of technology like autonomous mowers for larger properties, as they can free up crew time for more specialized or profitable tasks, despite initial investment costs.

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