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Content

How Rich Green Lawns Tripled Their Client Count Without Losing the Family Touch

📅 July 10, 2026 ⏱️ 40:56 🎤 Jack Jostes, Eric, Courtney

Chapters

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  • 0:00
    Rich Green Lawns Introduction
    Eric and Courtney introduce themselves and their family business, celebrating its 40th anniversary and their roles as second-generation owners.
  • 0:34
    Growth and Client Expansion
    The hosts discuss the company's significant growth, tripling their client base to 3,000 active clients in just six years, highlighting the challenges and rewards of building a team.
  • 0:53
    Maintaining Customer Service
    Eric and Courtney explain how they've maintained their father's foundation of old-fashioned customer service, even with increased client volume, by focusing on communication and personal interaction.
  • 1:22
    Technology and Software Upgrades
    The owners detail their shift from paper-based operations to digital systems using CRM software like Real Green, and how this has streamlined processes and improved efficiency.
  • 2:10
    Investing in Tools and Equipment
    Eric emphasizes the importance of providing technicians with working tools and investing in new equipment to boost morale, retention, and overall company dynamic.
  • 2:24
    Growth Mindset and Learning
    The hosts discuss their commitment to personal and professional growth, leveraging podcasts, books, social media, and peer experiences to continuously learn and improve.
  • 3:02
    Collaboration with Ramblin Jackson
    Eric and Courtney share their positive experience working with Ramblin Jackson, highlighting the benefits of collaboration, consistent engagement, and the resulting increase in quality leads and website traffic.
  • 4:02
    Google Reviews Strategy
    The owners reveal their successful strategy for accumulating over 500 Google reviews by tapping into client satisfaction and making simple, personal requests for feedback.

Speakers

J
Jack Jostes
Host
E
Eric
COO of Rich Green Lawns
C
Courtney
HR/Office Manager at Rich Green Lawns

Key Takeaways

✦

Invest in technology (CRM, digital tools) to streamline operations and communication, even for well-established businesses, to support significant client growth.

✦

Prioritize customer service by ensuring live agents are available and by consistently communicating, even as the client base expands.

✦

Equip your field technicians with proper, working tools to improve morale, increase efficiency, and boost employee retention.

✦

Actively seek personal and professional growth through various learning resources like podcasts, books, and peer networking to stay innovative.

✦

Collaborate closely with marketing partners by consistently engaging in meetings and providing necessary data to maximize marketing ROI.

✦

Implement a strategy to actively solicit customer reviews, especially from satisfied clients, as a powerful referral and lead generation tool.

✦

Clearly define your 'Hell yes' customer and be willing to say 'no' to projects outside that scope to maintain focus, efficiency, and scalability.

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