Power100 Contributor
Brad
Yoho
CEO, Dave Yoho Associates
Delivering profitability, efficiency, and growth for the home improvement industry.
About
Why Brad Yoho
Why Brad Yoho
Stands Out
Brad Yoho serves as Chief Executive Officer of Dave Yoho Associates, the home improvement and remodeling industry's premier small business consulting and training firm, headquartered in Fairfax, Virginia. He joined the company as a marketing specialist after earning his MBA in Marketing from American University's Kogod School of Business, having previously completed a Bachelor of Science in Management from Penn State University. Brad rose through the ranks from Vice President to COO before assuming the CEO role in October 2023, accumulating over 20 years of advanced sales and marketing expertise along the way. He is widely recognized for his deep knowledge of sales process design, inside sales strategy, and behavioral science applications — including DISC-based hiring, Power Linguistics™, and Customer Satisfaction Selling — methodologies that have helped thousands of home improvement contractors across the country grow their businesses. Brad leads day-to-day operations and is a sought-after speaker, podcast guest, and conference presenter within the home improvement industry.
Key Credentials
- MBA, Marketing — American University, Kogod School of Business
- BS, Management — Penn State University
- CEO, Dave Yoho Associates (Oct 2023–Present)
- Former COO, Dave Yoho Associates (2023)
- Former Vice President, Dave Yoho Associates (2021–2022)
- 20+ years of advanced sales and marketing expertise in home improvement
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of Brad Yoho's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
In-Home Sales Methodology
9.6/10
Sales Scripting & Training
9.5/10
DISC Profiling Application
9.4/10
Contractor Business Consulting
9.3/10
Conference & Event Leadership
9.1/10
Operational Leadership
9/10
Mentioned In
Articles Featuring Brad
May 6, 2026
May 3, 2026
Power100 PowerChat with Paul Burleson Reveals Why Top Home Improvement CEOs Must Keep Evolving to Stay on Top
Apr 28, 2026
The Legends of the Home Improvement Industry: How Dave Yoho Associates Honors the Leaders Who Shaped American Home Improvement
Apr 21, 2026
Peak Profit Summit: Power100 Captures Industry Momentum and Looks Ahead to REVX Summit 2026
Apr 17, 2026
Legacy, Leadership, and Impact: How Dave Yoho Transformed the Home Improvement Industry for Contractors in the USA
Feb 12, 2026
Power100 and Abby Binder Spotlight Sustainable Growth at Growth Mastery Summit 2025 in Dulles, Virginia
Feb 11, 2026
Paul Burleson’s Speech at the Richards Building Supply Business Growth Expo – Grit to Gold Success Process
Jan 29, 2026
Paul Burleson: A Legend of the Home Improvement Industry – A Story Worth Telling
Jan 27, 2026
Power100 Drives Industry Transformation at Growth Mastery Summit 2025 in Dulles, Virginia: Industry Leaders Share Insights on Culture, Growth, and Scaling Excellence
Connected Network
Connected Contributors
Co-appearances on Power100 shows and articles.
Industry Recognition
Achievements &
Milestones
Guest on Ingage 'Ingaged Podcast' — Mastering Modern Sales
Featured on Marketing Matters Podcast — DISC Profiling Episode
Speaker, Level 10 / Operation Lead Surge Conference
Featured Speaker, Peak Profit Summit (Houston)
Director, Growth Mastery Summit — Washington D.C.
Power100 Spotlight — Recognized as Once-in-a-Generation Industry Leader
Power100 Contributions
Sales Process Design
DISC-Based Behavioral Hiring
Power Linguistics & Communication
Inside Sales Strategy
Small Business Consulting & Training
Home Improvement Profitability
What Brad Yoho Brings to the Table
Brad Yoho brings specialized knowledge across these domains, backed by real-world results and industry recognition.
The Organization
Dave Yoho Associates
Dave Yoho Associates is widely regarded as the home improvement and remodeling industry's leading small business consulting and training firm, based in Fairfax, Virginia. The company specializes in driving efficiency, profitability, and growth for home improvement, remodeling, and home services companies through proven systems including step selling, Customer Satisfaction Selling, Power Linguistics™, and DISC-based hiring. With decades of industry presence, Dave Yoho Associates serves contractors and companies on a national scale.
Power100 Contributors
Watch their work.
Brad Yoho shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.