Using Continuous Improvement to Make Smarter Strategic Decisions with Chase Mullin

Regularly evaluate your service offerings to ensure they align with your core strengths and profitability goals; don't be afraid to drop services that don't yield optimal returns.

Strategically outsource services like hardscaping to specialized contractors to manage costs, labor, and ensure quality, especially for high-volume or less complex projects.

Conduct thorough P&L analyses that account for unmeasured time spent by indirect staff on various divisions, to get a true picture of each service's profitability.

Perform periodic, deep audits of your business systems and software (e.g., CRM, ERP) to ensure data accuracy, proper process adherence, and optimal utilization, especially after significant growth.

Prioritize continuous improvement by identifying and empowering a dedicated team or individual to oversee system health and process optimization.

When expanding, target 'B-class' markets with less competition to gain a stronger foothold, attract talent, and introduce better service standards.

As a leader, be proactive in seeking external support like executive coaching or peer groups (e.g., YPO) to challenge your perspectives and sharpen your strategic decision-making.