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TNLA Green Report Podcast, Season 5, Episode 9: Top Tips for Talent Acquisition Featuring Justin Dorsey, SPHR, GPHR

⏱️ 27:12 🎤 Curtis Smith, Justin Dorsey
AUDIO EPISODE
TNLA Green Report Podcast, Season 5, Episode 9: Top Tips for Talent Acquisition Featuring Justin Dorsey, SPHR, GPHR
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Chapters

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  • 0:00
    The Hiring Challenge
    Curtis Smith introduces the topic of hiring and retaining great people as a significant challenge across the green industry.
  • 1:53
    Employer Brand Importance
    Justin Dorsey discusses the biggest mistake companies make: ignoring their employer brand, which impacts their ability to attract talent.
  • 6:48
    Understanding Your Brand
    Justin explains that an employer's brand is the real-life experience of its employees and how it's reflected on review sites, not just career websites.
  • 13:49
    Application Process for Small Businesses
    Justin advises on creating an accessible and timely application process, emphasizing the importance of the candidate's experience for small businesses.
  • 18:26
    Transparency and Non-Monetary Benefits
    The discussion covers the importance of salary transparency in job postings and how non-compensation benefits can differentiate an employer beyond wages.
  • 28:35
    Effective Recruiting Strategies
    Justin outlines three recruiting strategies: leveraging current employees, using staffing agencies, and connecting with industry associations and community groups.
  • 42:28
    Leveraging Technology and Authenticity
    The conversation shifts to using technology like LinkedIn and social media for authentic employer branding and connecting with potential candidates.
  • 51:32
    Successful Onboarding
    Justin provides tips for a successful transition from candidate to employee, focusing on efficient paperwork, connection-building, and early opportunities for contribution.
  • 55:57
    Lightning Round: Do's and Don'ts
    Justin shares quick tips on what employers should stop doing (checking social media), start doing (harnessing AI for job descriptions), and a common misconception about applicants.

Speakers

C
Curtis Smith
Host — director of legislative and regulatory affairs for the Texas Nursery and Landscape Association
J
Justin Dorsey
Texas HR team

Key Takeaways

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Prioritize your employer brand: Focus on the actual employee experience, as this is what potential hires will find on review sites and social media.

✦

Streamline the application process: Make it easy and accessible, even for small businesses, and ensure timely responses to applicants to enhance their experience.

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Be transparent about compensation: Posting salary ranges or specific wages can save time for both employers and applicants, demonstrating honesty upfront.

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Highlight non-monetary benefits: Differentiate your company by advertising unique perks beyond standard medical insurance, such as career development programs or paid-for medical plans.

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Utilize employee referrals and staffing agencies: Encourage current employees to refer candidates and consider niche staffing agencies for specialized talent, especially for temp-to-perm roles.

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Embrace authenticity in branding: Use employee-generated content on social media and unscripted videos to showcase real work experiences, building trust with potential hires.

✦

Develop a strong onboarding plan: Create an efficient process for new hires that minimizes paperwork on day one, introduces them to co-workers, and provides early opportunities for success.

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