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The Quotes We Keep Coming Back to This Year So Far

⏱️ 14:35 🎀 Cassie, Kaylie, Eric Thomas, Leslie
AUDIO EPISODE
The Quotes We Keep Coming Back to This Year So Far
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Chapters

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  • 0:00
    Sponsor Introduction
    The episode begins with introductions of sponsors: Forest Perry Digital Marketing, Key Heart Marketing, and Rival Digital.
  • 4:09
    Mid-Year Reflection
    Kaylie introduces the episode's theme, reflecting on being halfway through the year and revisiting powerful quotes.
  • 6:39
    Starting a Business Over
    Cassie discusses the challenges and growth experienced when completely restarting a business and switching from sub-contracting.
  • 8:47
    Box for the Trades
    Leslie describes Box for the Trades as a Service Titan consulting company uniquely positioned due to their team's direct trade experience.
  • 11:20
    Experience in the Trades
    Leslie and the host emphasize the importance of consultants having actual trade experience, criticizing those who claim expertise without it.
  • 16:51
    Family Business Legacy
    Leslie shares her pride in continuing her father's legacy and building a company for keeps, hoping future generations will continue it.
  • 20:30
    Heartfelt Service
    Cassie explains 'heartfelt service' as treating customers with empathy and care, aiming to prove that businesses can succeed with heart.
  • 23:30
    Advice for Women
    Leslie encourages women to join the trades, highlighting the great environment, growth opportunities, and welcoming nature of the industry.
  • 26:44
    Evolving Business Roles
    Cassie details how her role in the business evolved from handling everything to focusing on strategy, marketing, and overseeing finances.

Speakers

C
Cassie
Host
K
Kaylie
Host
E
Eric Thomas
Rival Digital
L
Leslie

Key Takeaways

✦

To succeed, acknowledge and address all operational gaps in your business, even when transitioning from subcontracting to full-service.

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Choose consultants who possess direct, firsthand experience in the trades, as true understanding comes from lived experience, not just theoretical knowledge.

✦

Prioritize building a company 'for keeps' rather than just 'for sale' to foster a legacy and ensure long-term community and employee support.

✦

Adopt a 'heartfelt service' approach by treating customers with the same empathy and care you'd want for your own family, proving that compassion can drive success.

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Consider embracing roles in the trades, as the industry offers a supportive environment, significant growth opportunities, and increasing technological advancements for women.

✦

Be prepared for your role to evolve significantly as your business grows; embrace new responsibilities, even in areas you initially dislike, as they can lead to unexpected skills and appreciation.

✦

Develop a strong online presence that is engaging and interesting to attract and retain customers, leveraging marketing agencies if internal resources are limited.

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