The Quest to Advance the Roofing Industry – Klint Koppel – Joseph Kozel – Contractors Army
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Key Takeaways
Run a self-development business that happens to sell roofing - ASAP's focus is making people better, which is why they invest constantly in training, consultants, and speakers.
People work WITH you, not for you - branch leaders get a substantial, split-down-the-middle profit share and run their office like their own company on ASAP's proven systems.
Train contractors, not salesmen - a simple change from 'sales rep' to 'contractor' shifts the mindset to owning the job start to finish, not just selling it and picking up a check.
Build core values WITH the team - ASAP crowdsourced its values over a month of sales meetings; number one is a dedication to family and community, reinforced by frequent events and company trips.
Stop fearing that trained people will leave - what you focus on is what you receive; withholding training to keep people just waters down your own business. Train them as if they'll run their own company.
Measure success by who people become - the goal is that everyone leaves more knowledgeable, with more integrity and better morals than when they arrived; 'if you're here more than five years, we failed you.'
Think about the families behind your people - decisions aren't just about the individual employee but about the kids and family they're supporting; that reframing drives how you lead.
Grow leaders to grow the company - you can't do it alone; opening more branches keeps unearthing great people, and every leader must be able to grow the person below them.
Get up in the airplane - from the ground a neighborhood looks finite, but from the air there are more roofs than you can service; stop dreaming small and stop sweating one job.
Contractors Army unites like-minded contractors - a free, give-and-take group where ASAP shares its systems, operations, and finances to change the industry's image and help contractors grow as one force.
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