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Content

The Fastest Way to Price Jobs AND Win More Bids

⏱️ 16:01 🎤 Mike Andes
AUDIO EPISODE
The Fastest Way to Price Jobs AND Win More Bids
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Chapters

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  • 0:00
    Beyond Eyeball Pricing
    Mike Andes introduces a deep dive into pricing models, moving past intuitive guesses to more structured approaches.
  • 1:16
    Base & Variable Costs
    The discussion covers minimum base costs for service visits and how variable costs are affected by factors like yard size and equipment.
  • 3:02
    Four Pricing Models
    Mike outlines four distinct pricing approaches: flat rate, stepped cost, linear cost, and linear cost with efficiency bumps.
  • 4:13
    Stepped Cost Explained
    The stepped cost model, similar to small, medium, and large tiers, is presented as a practical option for instant quotes despite some inaccuracies.
  • 5:07
    Linear Cost & Efficiency
    Linear cost models are discussed, highlighting their limitations, while linear cost with efficiency bumps is introduced as the most realistic approach.
  • 6:41
    Equipment Efficiency Impact
    The episode explores how upgrading equipment can reduce service time, but not necessarily customer cost, and the strategic use of equipment sizes.
  • 8:10
    Balancing Accuracy & Speed
    Mike emphasizes prioritizing speed in quoting to win bids and then adjusting pricing over time based on actual job hours, rather than striving for perfect initial accuracy.

Speakers

M
Mike Andes
Host

Key Takeaways

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Move beyond 'eyeball' estimates; implement structured pricing models to improve consistency and profitability.

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Always account for a minimum base cost in every service, covering overhead like travel, scheduling, and equipment loading/unloading.

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Recognize that equipment upgrades can significantly impact efficiency; adjust your pricing model to reflect these gains without always passing on full discounts to the customer.

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Prioritize speed in delivering quotes (e.g., instant quotes or phone estimates) to increase your close ratio, even if it means some initial pricing imprecision.

✦

Utilize 'visit reports' or similar tracking to compare budget hours with actual hours, allowing for iterative adjustments to your pricing and improving accuracy over time.

✦

Standardize and simplify your service offerings to enable faster estimate delivery, aiming for less than 24 hours to provide a quote.

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Consider using the 'stepped cost' or 'flat rate matrix' model (e.g., small, medium, large) when starting out, as it balances simplicity with reasonable accuracy for quick quoting.

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