TCF1112: Google Business Profile: Your #1 Lead Weapon
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Key Takeaways
Audit your Google Business Profile (GBP) for consistency in name, address, and phone number (NAP) across all online listings, as inconsistencies signal untrustworthiness to Google.
Regularly update your GBP with new photos (weekly is ideal), showing team members, processes, and finished projects, to signal relevance to Google and potential customers.
Utilize the 'updates' or 'posts' feature on your GBP like mini social media posts, tagging locations and services, and linking back to your website to boost your visibility.
Respond to every Google review promptly (within 24 hours), whether positive or negative, to demonstrate customer care and professionalism to future clients.
Integrate asking for Google reviews into your project closeout process, making it a standard step when customers are most satisfied, to consistently gather feedback.
Delegate GBP management tasks like photo uploads, post creation, and review responses to a VA, office manager, or admin to ensure consistent activity without burdening yourself.
Challenge yourself to get three new Google reviews within the next seven days by proactively calling past satisfied customers and sending them direct links.
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