TCF1110: The 3 Diseases Killing Your Contracting Business
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Key Takeaways
Treat marketing as a non-negotiable part of your business, like payroll, to avoid the 'complacency coma' and ensure consistent lead flow.
Pick a marketing strategy and stick with it for at least 90 days, tracking results, to overcome the 'tactical tourist' disease and allow efforts to gain traction.
Implement a consistent system for tracking how every lead hears about your business to avoid being a 'clueless captain' and make data-driven marketing decisions.
Focus on commanding your online reputation (Google Business Profile, reviews) and maintaining a weekly online presence (social media, website content).
Dedicate 30 minutes daily to marketing activities, whether it's content creation, agency communication, or data review, to prioritize consistency over sporadic intense efforts.
Understand that inconsistent leads are a 'you problem' stemming from a lack of discipline and inconsistency in marketing, not an external market or algorithm issue.
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