Stop Losing Sales: The 7 Principles of Persuasion Every Contractor Should Know | CFC 270

Implement the 'Will you please call' script for appointments to leverage consistency and drastically reduce no-shows, turning commands into choices.

Offer unexpected, personalized 'gifts' to customers and employees, even small ones, to activate the principle of reciprocity and build goodwill.

Identify and articulate what customers stand to lose by not choosing your services, ethically using the scarcity principle to motivate action.

Train your team to provide credentials and expertise during introductions (authority principle) to immediately establish trust and increase conversion rates.

Focus on finding common ground and expressing genuine compliments (liking principle) to build stronger relationships with both clients and team members.

For customer decision-making, highlight the most popular options to simplify choices and leverage social proof, as people tend to follow what others prefer.

Create a 'sense of we-ness' or unity within your team and with clients by co-creating, such as asking for advice rather than just opinions, fostering a collaborative environment.