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SPECIAL GUEST: Cory Getz, Founder of Unrushed Honest Quality

⏱️ 51:06 🎤 Meredith Medlin, Caitlyn Noble, Cory Getz
AUDIO EPISODE
SPECIAL GUEST: Cory Getz, Founder of Unrushed Honest Quality
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Chapters

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  • 0:00
    Cory's Background and UHQ's Origin
    Cory Getz shares his journey from a livestock farm to founding Unrushed Honest Quality (UHQ), driven by a desire to be a different kind of contractor.
  • 7:22
    Early Business Mistakes & Lessons
    Cory reflects on his early years, emphasizing the importance of well-thought-out plans, mastering systems, and investing in marketing and relationships.
  • 15:56
    JHC in a Box: Helping Other Contractors
    Cory explains his motivation behind launching JHC in a Box, a platform dedicated to helping other contractors build lucrative businesses and avoid common pitfalls.
  • 28:59
    Early Lead Generation & Website Challenges
    Cory discusses his initial lead generation efforts, relying on word-of-mouth and a billboard, and the struggles he faced with his first cookie-cutter website and domain ownership issues.
  • 44:46
    The Importance of CRM and Google Business Profile
    Cory highlights the critical role of a CRM system for tracking leads and the foresight he had in owning his Google Business Profile from the start, avoiding common contractor mistakes.
  • 1:02:42
    Non-Digital Marketing Strategies
    Cory shares unique non-digital marketing tactics, such as sponsoring local sports teams and school calendars, to engage with target communities effectively.
  • 1:12:37
    Marketing Budgeting and Goal Setting
    Cory explains his approach to marketing budgeting, advocating for basing it on desired revenue rather than past revenue, and adapting to market fluctuations.
  • 1:18:45
    Service Line Focus and Budget Allocation
    Cory discusses allocating marketing budget based on service line goals, prioritizing James Hardie siding leads due to their strong business impact.
  • 1:27:42
    JHC in a Box Services and Philosophy
    Cory outlines how JHC in a Box helps contractors with lead generation, sales processes, and production, emphasizing consistent messaging and quality delivery.
  • 1:33:26
    Future Trends in Home Improvement
    Cory anticipates continued technological advancements, increased regulation due to contractor issues, and the impact of venture capital in the home improvement industry.

Speakers

M
Meredith Medlin
Host
C
Caitlyn Noble
Host
C
Cory Getz
Founder of Unrushed Honest Quality

Key Takeaways

✦

Prioritize building strong systems and processes within your business early on to ensure smooth operations and scalable growth.

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Invest in marketing and actively learn about digital strategies; don't rely solely on others to handle it.

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Cultivate strong relationships with customers, suppliers, and employees as these are invaluable assets for lead generation and business longevity.

✦

Always maintain ownership of your digital assets, such as your website domain and Google Business Profile, to prevent future complications.

✦

Calculate your lead goals by working backward from desired revenue, average job size, and closing rates.

✦

Allocate your marketing budget based on your desired future revenue, not just past performance, to support growth.

✦

Explore diverse marketing channels, including non-digital options like local sponsorships, to target specific communities and build brand loyalty.

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