Social Media That Sells Not Just Scrolls with Jen McKee Part 2

Develop a multi-faceted marketing strategy beyond just ads, incorporating community involvement, partnerships, and consistent visibility across platforms.

Prioritize building an organic community and strong brand presence; this significantly reduces the cost and improves the effectiveness of paid advertising.

Be mindful of your social media engagement to curate a positive algorithm, and understand that customer engagement can evolve over time, like with Taylor Swift's album.

Implement the 'three S framework' (Show Up, Share, Sell) for content: 50% for general engagement and culture, the rest for education and sales.

Balance personal branding with business marketing; while personal stories can connect, ensure your business messaging appeals to a broader community.

Exercise caution with new social media platforms and AI-generated content; prioritize authentic human connection and strategic adoption over chasing every trend.

Maintain consistent visibility and show up regularly in your market; people need to see you repeatedly across different touchpoints before they consider doing business with you.