Social Media That Sells Not Just Scrolls with Jen McKee Part 1

Focus social media efforts on engagement and reach, not just vanity metrics like likes, to ensure your content appears in news feeds and acts as a business asset.

Diversify your social media presence beyond just Facebook; platforms like Instagram, TikTok, and YouTube Shorts are crucial for reaching younger demographics and maximizing visibility.

Avoid generic stock photos and pre-made templates; instead, use authentic photos and videos of your team, daily operations, internal events, and community involvement to make your brand relatable and interesting.

Leverage video content on platforms like TikTok and YouTube Shorts, as they offer the easiest way to reach a broad audience without requiring a large existing following.

Create content that reviews or highlights local businesses you support; this fosters community goodwill, shows your local presence, and generates relevant content for your target audience.

Don't be afraid to be strategically controversial or humorous; sometimes taking a risk with content, as long as it aligns with your brand, can significantly boost engagement and brand recall.