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S3 EP05 How Hayes Electrical turned a $24 Angi’s Lead into $66K in 30 days

⏱️ 1:19:54 🎤 Clay Neumeyer, Joseph Lucanie, Dorian Hayes
AUDIO EPISODE
S3 EP05 How Hayes Electrical turned a $24 Angi’s Lead into $66K in 30 days
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Chapters

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  • 1:33
    Angi's Lead Success Story
    Dorian discusses how Hayes Electrical turned a $24 Angi's lead into over $60,000 in sales by following a proper presentation and service process.
  • 3:42
    The Two-Call Close
    Dorian explains the two-call close strategy, where the first visit is for evaluation and the second focuses on presenting a comprehensive proposal, especially for significant investments.
  • 36:40
    Empowering Technicians for Sales
    Dorian highlights the importance of training technicians to offer options and close additional sales, leading to significant upsells beyond the initial scope of work.
  • 39:00
    Why Homeowners Trust Installers
    The hosts discuss why homeowners often trust installers more than sales professionals, leading to more opportunities for additional sales during ongoing projects.
  • 1:00:40
    The 131 Decision-Making Method
    Dorian introduces his '131 method' for problem-solving: identifying one problem, generating three solutions, and making one decision, empowering his team to act confidently.
  • 1:10:36
    The Power of Excellent Customer Service
    Dorian shares feedback from a client who praised his office manager, Juliet, for her exceptional customer service, highlighting its impact on client trust and loyalty.
  • 1:11:20
    Organic Facebook for Recruiting
    Dorian explains how consistent and authentic engagement on Facebook resulted in 79 applicants for a part-time CSR position within 24 hours, showcasing the power of community building.
  • 1:38:20
    Facebook Ads Case Study
    Dorian details his first Facebook ad campaign, which generated 115 leads and $4,600 in sales from a $980 spend, providing insights into budgeting and creative testing.
  • 1:53:20
    Lessons Learned from Ads
    Dorian shares key lessons from his ad campaign, including the importance of a robust follow-up process, managing after-hours leads, and refining lead capture forms.
  • 2:55:00
    The SLE Pro App
    Clay introduces the new SLE Pro app, an all-in-one platform for electricians to learn, train, and connect, offering resources and a community for growth.

Speakers

C
Clay Neumeyer
Host
J
Joseph Lucanie
Host
D
Dorian Hayes
Hayes Electrical

Key Takeaways

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Empower your technicians with the training and autonomy to offer additional services and make sales, as they often build more trust with clients.

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Implement a two-call close strategy for significant projects to allow for thorough assessment, detailed proposal creation, and informed client decision-making.

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Cultivate a strong brand identity and community presence through consistent and authentic social media engagement and local involvement.

✦

Leverage Facebook ads strategically to generate leads, but ensure you have a robust follow-up system for both during and after business hours.

✦

Use data from ad campaigns to identify high-performing creatives and optimize your budget for maximum return on investment.

✦

Prioritize excellent customer service from the first point of contact, as it builds trust and can be a significant factor in client retention and upselling.

✦

Adopt a '131 method' (one problem, three solutions, one decision) to foster problem-solving skills and confidence within your team.

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