S2-EP12: Why Contractors Think They’ll Figure It Out (And Why It’s Costing Them Everything).

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Key Takeaways
Evaluate the true cost of 'figuring it out yourself' in terms of lost time, money (margin), and energy.
Recognize that 'I don't have time for coaching' is often a priority problem; coaching can create more time by increasing efficiency.
Be wary of the 'I'm already doing pretty good' mindset, as it can mask deeper issues and prevent your team's growth.
Understand that coaching isn't about being weak, but about strategically collapsing time and avoiding costly mistakes by leveraging experienced insights.
Focus on serving your customers/community in your marketing messages; people care more about how you can help them than about your personal growth goals.
Don't be afraid to challenge your pricing; external perspectives can reveal opportunities to raise prices and improve margins.
Seek out coaches or communities that align with your personality and philosophy for maximum impact, as not all coaching fits all contractors.
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