Inner Circle
← Back to Listen
Content

Profit First Featuring Mike Michalowicz and Shawn Van Dyke

⏱️ 2:16:42 🎀 Michael Pletz, Sean Van Dyke, Mike Michalowicz
AUDIO EPISODE
Profit First Featuring Mike Michalowicz and Shawn Van Dyke
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Introduction to Profit First
    Michael Pletz introduces the episode featuring Sean Van Dyke and Mike Michalowicz, discussing their books and the Profit First methodology.
  • 2:30
    Sean Van Dyke's Journey
    Sean Van Dyke shares his career trajectory in construction, real estate, and ultimately becoming a consultant, leading him to write 'Profit First for Contractors'.
  • 11:22
    Genesis of 'Profit First for Contractors'
    Sean explains how he came to write 'Profit First for Contractors' after suggesting Mike Michalowicz write one for the industry, emphasizing the unique financial aspects of construction.
  • 16:54
    Profit First Core Accounts
    Sean breaks down the five foundational accounts of the Profit First system: Income, Profit, Tax, Owner's Compensation, and Operating Expenses, explaining their purpose and priority.
  • 30:03
    Common Contractor Mistakes
    Sean discusses common financial missteps contractors make, beyond misunderstanding markup and margin, particularly regarding owner's pay and proving profitability.
  • 39:04
    Pricing and Closing Rates
    Sean advises contractors on pricing strategies, asserting that a very high closing rate often indicates underpricing and the benefits of targeting higher-margin clients.

Speakers

M
Michael Pletz
Host
S
Sean Van Dyke
Author of Profit First for Contractors and founder of the Built to Build Academy
M
Mike Michalowicz
Author of Profit First

Key Takeaways

✦

Implement the Profit First cash management system by setting up five distinct bank accounts: Income, Profit, Tax, Owner's Compensation, and Operating Expenses, and allocate funds in that priority.

✦

Ensure you understand the critical difference between markup and margin, as miscalculating these can lead to significant lost profits.

✦

Actively incorporate your owner's salary or compensation into your financial planning, rather than relying solely on owner distributions, to accurately assess business profitability and personal earnings.

✦

If your closing rate for jobs is consistently 80-90% or higher, consider raising your prices; this often indicates you're undercharging and can lead to working more for less profit.

✦

Prioritize marketing efforts to attract higher-quality clients and projects, even if it means a lower closing rate, as these clients often lead to higher margins and fewer headaches.

✦

Don't shy away from being profitable; profitability is not a problem but a sign of a successful business, and prepare for taxes accordingly by setting aside funds in a dedicated tax account.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle β†’

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io