Power Women Replay with Katie Biddle

⏱️ 24:20 🎤 Cassie Pound, Katie Biddle, Heather, Eric

AUDIO EPISODE

0:00

Chapters

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0:00

Sponsor: Forest Perry Marketing

Cassie highlights Forest Perry Digital Marketing as a sponsor, offering lead generation and brand protection for service businesses.
0:23

Sponsor: Key Heart Marketing

Cassie promotes Key Heart Marketing for transforming boring online presences into brilliant social media strategies for businesses.
1:11

Sponsor: Rival Digital

Eric Thomas announces Rival Digital as a new sponsor, detailing their full-service digital marketing for home services.
3:07

Katie's Entry into Trades

Katie Biddle recounts how she started in the trades at 19, doing 'just about everything' for a small startup HVAC company.
5:07

The Challenge of Delegation

Katie, Cassie, and Heather discuss the difficulty women face in letting go of tasks as a company grows.
8:59

From CSR to Marketing Lead

Katie explains her career progression from sales coordination to managing a call center, and eventually becoming Head of Marketing and Customer Experience at Call Dad.
12:44

Radio Marketing Strategy

Katie discusses Call Dad's heavy investment in radio advertising post-rebrand and the often-overlooked effectiveness of traditional media.
17:20

Customer Experience Insights

Katie shares her learnings about connecting with customers and resolving complaints as Head of Marketing and Customer Experience.
21:19

Dad University Program

Katie describes Call Dad's 'Dad University', a 27-month apprenticeship program for HVAC technicians.
23:29

Future Growth and Goals

Katie outlines Call Dad's ambitious goals for future growth, including adding new trades and becoming a household name in the Southeast.

Speakers

Cassie Pound

Host

Katie Biddle

Head of Marketing and Customer Experience

Heather

Host

Eric

Rival Digital

Key Takeaways

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Embrace diverse marketing channels, including traditional media like radio, to reach a broader customer base across different generations.

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Be willing to rapidly change and adapt processes as your company grows, ensuring systems scale efficiently.

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Prioritize customer experience beyond initial contact, addressing issues and feedback to maintain a strong reputation.

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Invest in internal talent development programs, like apprenticeships, to build a skilled workforce and foster loyalty.

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Continuously analyze and improve internal operations to prevent customer experience breakdowns during rapid growth.

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Empower your team to delegate tasks as the company expands, allowing leaders to focus on strategic initiatives.

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Actively seek to convert 'passive' customers into 'promoters' by identifying and implementing differentiators in your service.

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