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Plumber Makes Millions With Water Filtration (here’s how)

πŸ“… November 14, 2025 ⏱️ 1:18:30 🎀 Jered Williams, Brandon Counts

Chapters

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  • 0:00
    Early Days & Sponsorship
    Jared introduces Brandon Counts and acknowledges the episode's sponsor, Plum N, which offers 24/7 call answering and an 80% booking rate for contractors.
  • 4:44
    From Remodels to Service
    Brandon recounts starting Patriot Plumbing and Gas, focusing on remodels, and the struggles of underpricing before realizing the potential of residential service, including a 'big deal' with Angie's List for water heater installations.
  • 14:54
    The Path to Profitability
    Brandon details the challenges of growing too fast, hiring and then letting go of staff, and the humbling experience of returning to solo work to refine his sales process and profitability, leading to a projected million-dollar year.
  • 31:53
    Water Filtration Opportunity
    Brandon discusses his initial reluctance and eventual passion for water filtration, learning from a supplier, and how it became a major revenue source by tying it into water heater warranties and addressing common water problems.
  • 45:36
    Sales Process & Overcoming Objections
    Brandon shares his sales approach, emphasizing building rapport, presenting value through an iPad with detailed options, and overcoming price objections by highlighting warranties and service quality.
  • 56:49
    Closing Thoughts
    Brandon shares his final advice on the immense opportunities available in the plumbing trade, encouraging continuous learning and emphasizing the value of being part of communities like the Wealthy Plumber.

Speakers

J
Jered Williams
Host
B
Brandon Counts
The Virginia Plumber

Key Takeaways

✦

Leverage professional answering services like Plum N to capture all potential calls, especially after-hours and weekends, ensuring no leads are missed.

✦

Do not underprice your services; understand your true costs and charge what your company is worth to ensure profitability and sustained growth.

✦

Shift focus from new construction to residential service for more consistent income and direct client relationships.

✦

Build strong relationships with suppliers and leverage their support and education to expand into specialized, profitable areas like water filtration.

✦

Implement a robust sales process that prioritizes building rapport and presenting value through clear options, rather than just competing on price.

✦

Utilize technology like iPads and CRM systems for professional presentations, attaching detailed information and images to enhance perceived value.

✦

Offer comprehensive warranties and maintenance packages, especially for high-value installations like water heaters and filtration systems, to differentiate your service and secure recurring revenue.

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