Mountain Biking Leadership & Atmospheric Growth at Good Earth Landscape

📅 October 17, 2025 ⏱️ 36:17 🎤 Jim Cali, Chris Psencik, Jeff Margles, Jason New

Click to jump to section

0:00

Embracing the Environment

Jeff introduces Good Earth Landscape's philosophy of appreciating their spectacular work environment despite hard work.
0:34

Roots of Success Introduction

Jim Callai introduces the podcast and McFarland Stanford, highlighting their mission to coach landscape businesses.
1:42

Good Earth's Growth Trajectory

Jeff details Good Earth Landscape's revenue growth from $1.7 million to nearly $9 million in five years.
2:01

Challenges in Landscape Industry

Jeff compares the landscape industry to other service businesses, noting unique sensitivities and the challenge of professionalizing a technician-driven field.
2:45

Hiring in Roaring Fork Valley

Jeff discusses the extreme cost of living and housing challenges in their desirable market, impacting talent acquisition.
3:30

Building Company Culture

Jeff explains how Good Earth fosters a strong, team-oriented culture through cookouts, mountain biking, and cross-cultural connections.
4:42

Passion for the Industry

Jeff shares his evolving appreciation for landscaping's design and environmental enhancement, as well as the opportunity to create careers for employees.

Speakers

Jim Cali

Host — principles and coaches of McFarland Stanford

Chris Psencik

Host — partner at Mcfall and Stanford

Jeff Margles

Owner, Good Earth Landscape

Jason New

Host — co-founder and principal at McFarland Stanford

✦

Prioritize quality of life for your team; it fosters loyalty and dedication, especially in high-cost-of-living areas.

✦

Proactively build a strong company culture through team-building activities, recognizing that employees are your most important asset.

✦

Even if you're not a green industry expert, a strong business foundation (finance, operations, accountability) is crucial for growth.

✦

Be prepared to adapt and reinvent processes as your business scales; what works at $1M won't work at $10M.

✦

Leverage local networks and advisors who understand your market's unique dynamics to navigate challenges and growth opportunities.

✦

Invest in leadership training, even subtly, by empowering team members with responsibilities like planning and communication.

✦

See beyond the 'labor' aspect and strive to create career paths, not just jobs, to uplift employees and build a stable workforce.

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →