Mike’s Solo – This One Thing Will 10x Your Business

Dedicate 10% of your working hours (2-4 hours per week) to strategic partnership outreach; consistent effort is crucial for success.

Focus on property managers and realtors as primary strategic partners, as they can provide consistent, high-value commercial repaint projects.

Develop a professional, two-page brochure tailored to property managers, highlighting your expertise, insurance, warranties, and relevant before-and-after project photos.

Build a detailed contact list of property managers and maintenance managers in your area using tools like Google Maps and initiate systematic outreach via phone calls, not just emails.

Your initial goal for outreach calls is to secure an in-person meeting, not to get a bid immediately; use a simple script to ask if they use painters and express a desire to introduce yourself.

If phone calls slow down, pivot to in-person office visits with small gestures like donuts or cookies, and flyers, to bypass gatekeepers and directly meet decision-makers.

Understand that this is a numbers game; you only need a few successful partnerships to significantly grow your business, so be relentless and persistent in your efforts.