Mentorship, Education & Content Creation: Chaz Estrada of Nisus | PCM 140
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Key Takeaways
Start your content creation journey now, even with simple tools like a smartphone; perfection is the enemy of good when it comes to online visibility.
Be vulnerable and transparent in your business dealings; honesty builds trust and helps customers relate to your brand.
Identify services that are commonly subcontracted in your area and explore offering them in-house to create new revenue streams and differentiate your business.
Build a diverse network of mentors: one who has 'been there and done that,' one who is a peer pushing you daily, and one younger, tech-savvy individual to keep you updated.
Raise your prices to reflect the true value of your services and the increasing operational costs; don't be afraid to charge what you're worth.
Prioritize technical training that includes practical applications, not just theoretical knowledge, to ensure your team can effectively use products and solve customer issues.
Focus on building genuine relationships with other professionals; long-term connections often lead to more opportunities and support than transactional interactions.
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