Marketing is a Team Effort with Rachel Kent
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Key Takeaways
Digital marketing isn't a magic bullet; ensure your operational foundation is strong and your customer service is excellent to maximize marketing efforts.
Be actively involved in your marketing strategy; while agencies are experts, you know your market and business best, so collaborate effectively.
Don't be afraid to vet potential clients or partners; choosing the right relationships ensures better outcomes and avoids unnecessary headaches.
Embrace AI tools like ChatGPT to streamline operations, create SOPs, and even understand complex documents like insurance plans, but use paid versions for sensitive data.
Stay curious and adaptable in the fast-changing digital landscape; continuous learning about new tools and strategies is crucial for long-term success.
For women entering the trades, say 'yes' to opportunities, build a strong network, and prioritize professional and personal relationship-building.
Understand that marketing is a team effort involving every aspect of your business, from initial calls to technician appearance and service delivery.
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