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Marketing and Community with Robin Cody

⏱️ 25:52 🎤 Cassie Pound, Leslie Harpole, Robin Cody
AUDIO EPISODE
Marketing and Community with Robin Cody
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Chapters

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  • 0:00
    Episode Introduction
    The hosts introduce the podcast, sponsor messages, and the mission of empowering women in the trades.
  • 2:30
    Meet Robin Cody
    Robin introduces herself as the Director of Marketing and HR for Cody and Sons, a family business founded in 1969.
  • 4:46
    Marketing & HR Roles
    Robin discusses the challenges and overlaps of managing both marketing and HR responsibilities in a growing company.
  • 9:09
    Torch Network & Service Titan
    Robin explains the benefits of the Service Titan Torch Network for peer collaboration and product insights.
  • 14:38
    Marketing Pro Insights
    Robin highlights her favorite features in Service Titan's Marketing Pro, particularly the autopilot campaigns, and discusses common issues and solutions.
  • 21:48
    Certified Admin Program
    Robin shares her positive experience and the value of becoming a Service Titan Certified Admin for understanding the software's customization.
  • 28:49
    Adapting to Challenges
    Robin talks about navigating a tough year for business, including slower sales and adapting marketing strategies like community events and trade shows.

Speakers

C
Cassie Pound
Host
L
Leslie Harpole
Host
R
Robin Cody
Director of Marketing and HR at Cody and Sons Plumbing, Heating, and Air

Key Takeaways

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Leverage industry-specific networks like Service Titan's Torch Network for unbiased product reviews and operational insights.

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Utilize automation features like 'Autopilot Campaigns' in marketing software to refresh and optimize customer engagement without constant manual effort.

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Invest in certifications for software platforms (e.g., Service Titan Certified Admin) to maximize its potential and identify underutilized features.

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Regularly review and adapt your marketing strategies, especially during economic downturns, to include 'old school' tactics like community events and trade shows.

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Ensure clear communication and training for CSRs to handle increased price sensitivity and immediate service demands effectively.

✦

Prioritize robust IT infrastructure (e.g., updated computers) to prevent technical issues that can disrupt essential services like phone systems and software performance.

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