LinkedIn Livestream – Manage your sales team to maximize output

Structure your sales team with specialized roles like business developers, estimators, and account managers to maximize efficiency and growth, rather than having one person juggle too many roles.

Implement consistent weekly sales meetings with a clear agenda, defined KPIs, and mandatory self-reporting from salespeople to ensure engagement and accountability.

Prioritize tracking 'time to close' as a crucial metric, as quick response times are highly valued by clients and contribute significantly to sales success.

Charge for design services; this filters out unserious inquiries and ensures value for your expertise, improving the quality of leads your sales team pursues.

Involve your sales team in setting their goals to foster buy-in and accountability, preventing excuses at the end of the year if targets are not met.

Invest in a robust CRM system and other digital tools to streamline sales processes, automate follow-ups, and leverage AI for customer service, viewing your company as a technology company.

Link sales metrics directly to broader business goals (e.g., revenue increase, market expansion) and align incentives to motivate behaviors that drive these specific objectives.