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Jenna Sholinder’s Approach to New Construction Challenges

⏱️ 28:24 🎀 Cassie Pound, Leslie Harpole, Jenna Sholinder
AUDIO EPISODE
Jenna Sholinder’s Approach to New Construction Challenges
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Chapters

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  • 0:02
    Introducing Jenna Sholinder
    Jenna Sholinder introduces North Fraser Plumbing, the company she co-founded with her husband, specializing in custom home plumbing and mechanical systems in Canada.
  • 0:20
    New Construction Challenges
    Jenna shares her experiences with the typical issues in new construction, such as budget constraints, payment delays, and scheduling conflicts, similar to those faced by hosts Cassie and Leslie.
  • 5:00
    Valuing Quality Over Price
    Jenna explains North Fraser Plumbing's strategy of maintaining pricing and focusing on clients who value quality, even if it means accepting fewer projects.
  • 11:55
    The Impact of Cheap Labor
    The hosts and Jenna discuss the negative consequences of contractors offering extremely low prices, which often leads to poor quality work and financial instability for the businesses.
  • 17:30
    Women in Trades Advocacy
    Jenna shares her passion for empowering women in trades, including her involvement in boards and plans to start a non-profit to encourage girls in skilled trades.
  • 25:00
    Overcoming Industry Stigmas
    Jenna, Cassie, and Leslie discuss how to challenge antiquated stigmas and ignorant comments about women in the trades by leading by example and showcasing their capabilities.
  • 30:20
    Future Growth and Diversification
    Jenna outlines her future plans, including expanding North Fraser Plumbing with an HVAC division, investing in commercial real estate, and continuing to grow her team.

Speakers

C
Cassie Pound
Host
L
Leslie Harpole
Host
J
Jenna Sholinder
North Fraser Plumbing

Key Takeaways

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Cultivate strong, long-standing relationships with builders to establish trust and command fair pricing.

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Prioritize quality and value over being the lowest bidder, even if it means losing some projects initially.

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Be prepared to 'put your foot down' on pricing and project selection to avoid working for unsustainable profits.

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Diversify services, like plumbing and HVAC, to capitalize on market trends and rebates, enhancing profitability.

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Recognize the 'red flags' of builders or clients who consistently seek the absolute lowest price, as they may undervalue quality and lead to payment issues.

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Invest in quality employees and infrastructure; clients willing to pay for expertise will appreciate this.

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Leverage past project successes and positive client experiences to attract new clients who appreciate quality and a professional approach.

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