Interview with Eric Watkins, President of Abstrakt Marketing Group
Chapters
Click to jump to section
Speakers
Key Takeaways
Develop an omni-channel marketing strategy that includes direct mail, email, LinkedIn, and phone calls to break through the noise and capture attention.
Don't discount cold calling; office lines can still be effective for reaching decision-makers, maintaining a consistent contact rate.
Utilize AI for data collection and research to identify the right companies and personalize your outreach, rather than relying on it for automated outbound calls.
Determine your business development formula by calculating necessary new customers, deal sizes, and close rates to set clear targets for your marketing efforts.
Actively track contract end dates and review cycles of potential clients to time your outreach strategically and increase the likelihood of securing new business.
Hold yourself and your team accountable for consistent follow-up on leads, as poor internal sales processes can undermine even the best lead generation.
If you're an owner, understand the sales motion yourself before hiring sales staff; this allows you to create a proven playbook and effectively train new team members.
Want the full experience?
Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.
Join Inner Circle →