Inside Baths for the Brave: Inside Baths for the Brave: Serving the Veterans Who Have Served Us

📅 July 27, 2026 ⏱️ 24:42 🎤 Brian Gottlieb, Senia Spellman

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0:33

Senia Spellman's Background

Senia shares her career trajectory from performance marketing to her current role helping home improvement businesses scale.
3:33

Baths for the Brave Mission

Senia and Brian introduce 'Baths for the Brave', a movement providing free shower systems to veterans with mobility issues.
8:54

Impact on Veterans and Culture

Brian recounts a touching story of surprising a veteran, highlighting the program's profound impact and team-building benefits.
16:02

Finding and Helping Veterans

They discuss strategies for identifying deserving veterans and the importance of understanding their individual needs and reluctance to accept help.
25:38

Sisu Synergy & TV Marketing

Senia explains her business, Sisu Synergy, and how she helps companies differentiate and generate leads through effective TV advertising and storytelling.
32:48

Effective TV Advertising

Senia details her approach to TV campaigns, emphasizing authentic messaging, proper spot placement, and frequency over mere discounts.
36:57

Contacting Senia & Baths

Senia provides her contact information for businesses interested in Sisu Synergy's marketing services or participating in Baths for the Brave.

Speakers

Brian Gottlieb

Host

Senia Spellman

CMO at Bath Works; Home Genius Exteriors; Sisu Synergy

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