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The American Contractor Show

In YEAR 2 Indy Roof Company Hit $10M in Revenue! – Owner Aaron Christy Tells Us All About It

πŸ“… January 12, 2021 ⏱️ 29:16 🎀 Aaron Christy, John Dye, Nathan Thibodeau

Chapters

Click to jump to section

  • 0:00
    American Contractor Summit preview intro
  • 3:15
    Meet Aaron Christy: 8 figures in year 2
  • 4:31
    From furniture store to roofing
  • 6:42
    Organic growth through honesty & referrals
  • 8:19
    Investing in himself: events & networking
  • 8:52
    Finding a complementary right-hand partner
  • 11:40
    Where his love of learning came from
  • 15:58
    His learning style: hands-on & teaching
  • 18:39
    Biggest struggle: scaling from 4 to 17 reps
  • 20:19
    Learning to track data & KPIs
  • 22:29
    What he's excited about: equipment & culture
  • 25:44
    Best advice for his kids: do what you love

Speakers

A
Aaron Christy
Owner, Indianapolis roofing company (scaled to eight figures in year 2)
J
John Dye
Host, The American Contractor Show
N
Nathan Thibodeau
Co-host; Coach, Contractor Coach Pro

Key Takeaways

✦

Aaron scaled to eight figures in his second year after coming from outside roofing - a family business, then a furniture store, then an LLC spun up when a realtor needed a roof right before an August 2018 hail storm.

✦

Fundamentals win: simply showing up, returning calls, and doing what you say drove growth because homeowners told him he was 'the fourth roofer who actually called back.'

✦

Radical honesty earns business - he shows CompanyCam photos and tells homeowners when they don't need a roof, generating Google reviews and referrals from people he never even sold.

✦

His team grew organically from friends and their friends who saw a good culture and system, with no active recruiting for sales reps.

✦

A complementary right-hand partner is critical: lifelong friend Josh Conrad runs systems, processes, and KPIs while Aaron owns sales and marketing - opposing strengths, not a yes-man.

✦

Aaron is a relentless learner across YouTube, live events, Google My Business and social-media classes, and networking - he learns best hands-on by watching, asking questions, and teaching it to his team.

✦

The biggest struggle was scaling infrastructure fast enough: going from 4 reps to 17 and from ~6 houses a week to 10-11 per day at peak without losing quality (saved by great crews).

✦

He learned to respect data and KPI tracking he once resented in the family business - you can't improve a rep's skills unless you're measuring them.

✦

His #1 lesson for his kids: find work you genuinely enjoy - he can work 10-12 hour days and it doesn't feel like it because he loves it.

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