If It’s Not Safe For Her, It’s Not Safe For Him
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Key Takeaways
Challenge existing stereotypes by actively promoting trade careers to young people, especially girls, through school presentations and educational programs.
Support initiatives like 'Pink is Not a Punishment' to dismantle gender-based prejudices and foster a more inclusive work environment.
Encourage current and future employees to tailor their online content consumption (e.g., social media algorithms) to expose them to diverse opportunities and successful figures in the trades.
Recognize and promote the wide array of roles within the trades, including non-field positions like marketing, dispatch, and project management, to attract a broader talent pool.
Actively participate in local committees and legislative efforts to advocate for better trade education and support in schools.
Invest in tool-out scholarships and financial aid to reduce barriers for women entering the trades, ensuring they have the necessary equipment from day one.
Foster a work culture where all employees, regardless of gender, feel safe, respected, and encouraged to contribute, understanding that 'if it’s not safe for her, it’s not safe for him.'
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