If I Wanted to close 97.8% of plumbing calls, I’d do this

Prioritize converting existing phone calls over generating more leads, as most plumbing companies have a phone conversion problem, not a lead problem.

Delegate phone answering to a Customer Service Representative (CSR) to allow the business owner to focus on scaling and avoid scaring away potential customers with a plumber's directness.

Equip CSRs with a standard, empathetic response to control the call and build rapport, such as "Sure, I can help you with that. Have we done work for you before?" regardless of the customer's initial query.

Always aim to book appointments for the same day, prioritizing profitable jobs, as customers' primary concern is often immediate resolution.

Implement a diagnostic fee, clearly stating it at the end of the call and offering to waive it if work is performed, to qualify serious callers and avoid wasting time on free estimate seekers.

Never give pricing over the phone or based on pictures; this is unprofessional and leads to being taken advantage of, as accurate diagnosis requires an on-site visit.

View advertising expenses (like LSA calls) from a CEO's perspective, focusing on overall revenue generated from all calls rather than individual lost leads, and understanding that not every lead will convert.