How To Find Your Purpose As A Contractor Which Will Lead To Finding Success! – Graham Dessert
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Key Takeaways
Master both the transaction AND the relationship - most contractors get so wrapped up in generating leads, selling, and collecting money that they neglect how they treat customers, partners, and their own people.
Build around a quadruple bottom line - Graham's 'four P's' put People first, then Purpose, then Planet/community impact, then Profit, rather than valuing the business by profit alone.
Stop being casual - comfort and cruise-control kill growth; people avoid committing to their purpose because they're afraid of being disappointed if they try.
A commitment is different from a goal - it's a promise to contend and fight for something no matter what gets in the way, and it shifts you mentally and professionally.
If you don't know your purpose, go serve someone who has clearly defined theirs, and yours will get unlocked along the way.
Speak your vision out loud and put it on a vision board - your words give life to your goals, and legacy is about what you leave IN people, not just what you leave behind.
An organization needs more than a charismatic leader - after demoting a leader in the Denver market and watching the whole team follow him out, Graham learned that a developed vision, mission, values, and priorities are what let people rally even when a leader is gone.
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