How Outdoor Living Pros Can Win Without Taking Every Project That Comes Their Way w/ Financial Expert, Greg Crabtree
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Key Takeaways
Focus on optimizing your business operations and efficiency now, as 2026 will reward the best-run businesses.
Be a careful cost manager of non-labor operating expenses due to ongoing 7.5-8% inflation in this area.
Prioritize fixed-price quotes based on market value, not time and materials, to ensure profitability and avoid giving away expertise.
Target the top 20% of wage earners as your primary market, as they are less price-sensitive and have larger budgets for home improvement projects.
Actively seek out emergency or time-sensitive landscape work, as these projects are often not price-sensitive and can yield higher profit margins.
Do not fear running out of backlog; work through projects quickly to create availability and foster urgency, rather than slowing down.
Continuously refresh your marketing strategy and monitor KPIs, as what worked before may not be effective now, and avoid spending on underperforming campaigns.
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