Hire for Character, Train for Skill: Randy Hurtado’s Blueprint for Building a Rockstar Roofing Team

Actively seek out mentors: Don't be afraid to approach experienced professionals, ask questions, and offer to take them to lunch to learn from their knowledge and experience.

Master communication and relationships: Prioritize developing strong communication skills and building genuine relationships, as these are more critical for business success than just technical prowess.

Focus on solving pain points for referral partners: Instead of directly pitching services, identify the needs and challenges of potential referral sources (like real estate or insurance agents) and offer solutions that benefit them and their clients, leading to organic business growth.

Niche down and master your craft: Avoid trying to do 'all the things' initially. Focus on becoming exceptionally good at a core service (e.g., residential roofing) before expanding into other verticals or specialized divisions.

Build a purpose-driven business: Define a higher purpose beyond just financial gain. Focusing on impact, serving the community, and creating opportunities for your team can lead to greater fulfillment and sustained success.

Hire for character, train for skill: When hiring, prioritize attributes like integrity, work ethic, and a positive attitude, as these are difficult to train. Skills, on the other hand, can be taught and adapted to your company's specific processes.