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Home Service Expert

Growing A Home Service Business That Can Run Without You with Michael Kaplan and Tommy Mello

πŸ“… February 26, 2020 ⏱️ 1:32:53 🎀 Michael Kaplan, Tommy Mello

Chapters

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  • 0:00
    Meet Michael Kaplan (sold Zerorez)
  • 3:20
    From barbecue manufacturing to opportunity
  • 9:58
    The franchise trap: who owns your customers
  • 13:18
    The cold, dark winter every owner fears
  • 19:52
    Systems dictate the people you get
  • 26:29
    Step back: where are you really going
  • 33:08
    The $200 rig that started it all
  • 36:30
    Instilling belief through your value system
  • 49:41
    Culture: make people part of something
  • 52:56
    Net Promoter Score as your compass
  • 1:02:47
    Built to Sell: the book that blew his mind
  • 1:06:09
    The power of subscription and recurring revenue
  • 1:16:07
    Track your business like a sport

Speakers

M
Michael Kaplan
Founder (sold Zerorez Carpet & Living Services); Angel Investor
T
Tommy Mello
Host; Founder & CEO, A1 Garage Door Service

Key Takeaways

✦

To build a business that runs without you, systems have to dictate the people β€” the right systems attract and hold the right team.

✦

Recurring revenue is the moat: a subscription (like $10/month with a free annual tune-up) makes the business predictable and far more valuable.

✦

Read 'Built to Sell' β€” designing the company to run and sell without you is the whole point; Michael built Zerorez to a $15M, 170-person exit.

✦

Use Net Promoter Score as your compass; distilling customer sentiment into one number keeps the whole company pointed at experience.

✦

Sometimes you take two steps back to take ten forward β€” pause to define where you're actually going before scaling.

✦

Beware the franchise trap where the franchisor owns your customers and phone number and gives little back.

✦

Track your business like a sport with real success metrics, and never accept a claim without asking 'show me the metrics.'

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