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Grow Your Business Without Google Ads, Facebook, or Flyers

⏱️ 25:31 🎀 Mike Andes
AUDIO EPISODE
Grow Your Business Without Google Ads, Facebook, or Flyers
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Chapters

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  • 0:00
    SEO & Online Marketing
    The host introduces the importance of SEO and online marketing channels like Facebook, YouTube, and content marketing for business growth.
  • 0:46
    One-Click Estimate Emails
    The episode extensively details how to use one-click estimate emails to upsell existing customers and reactivate old leads, focusing on single service pitches and clear calls to action.
  • 2:05
    Email Timing & Strategy
    Timing is crucial for email campaigns, aligning service pitches with seasonal demand, and sending only one service with one call to action per email.
  • 12:35
    Google Business Listings & Reviews
    Optimizing Google Business Listings with a physical address and an automated, screened review collection process is vital for local SEO and attracting new customers.
  • 18:24
    Localized Offline Marketing
    Combining door hangers, Every Door Direct Mail, and yard signs in a targeted local area can create significant brand recognition and lead generation, especially for new businesses.
  • 21:22
    Instant Quote Door Hangers
    Using 'instant quote' door hangers that include a direct price for a specific service saves time and friction, converting prospects more efficiently.
  • 26:45
    Every Door Direct Mail Tips
    When using Every Door Direct Mail, prioritize higher quality prints and larger sizes for the same delivery cost, and ensure the EDDM stamp is included.
  • 29:45
    Hyper-Localized Marketing
    Every Door Direct Mail is most effective for hyper-localized campaigns, focusing on one or two neighborhoods to build efficient route density and profitability for new businesses.

Speakers

M
Mike Andes
Host

Key Takeaways

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Implement one-click estimate emails in your CRM, pitching one service per email with a single, clear call to action to reactivate past leads and upsell existing clients.

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Strategically time your email campaigns to align with seasonal demand for specific services, mapping out a calendar of monthly service pitches to maximize conversions.

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Optimize your Google Business Listing by using a physical address (even your home address if starting out) and automating a screened review process that directs satisfied customers to leave 5-star reviews.

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Combine door hangers, yard signs, and Every Door Direct Mail in hyper-localized campaigns to achieve multiple 'touches' and stronger brand recognition within targeted neighborhoods.

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Utilize 'instant quote' door hangers by pre-writing service prices on them, directly addressing a customer's primary question and streamlining the sales process.

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For Every Door Direct Mail, invest in higher quality, larger prints (e.g., 8.5x11 cardstock) for the same delivery cost to convey more information and increase impact.

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Prioritize hyper-localized marketing efforts (within a 1-2 mile radius) in the early stages of your business, spending time on door-to-door efforts rather than money on broad, scalable ads, to build route density and profitability.

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