Google Ads, ChatGPT Ads & LSA Updates: What Garage Door Companies Need to Know
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Key Takeaways
Anticipate LSA changes for garage door companies by Q4, but remember it will likely remain pay-per-lead, so monitor your lead quality and conversion rates.
Utilize the new AdWords form option, especially if you're a smaller business, for quicker conversions directly from your ads without a high spend requirement.
Stay vigilant about fake reviews on Google Business Profile; Google is actively working to filter them out, so focus on genuine customer feedback.
If using ChatGPT ads, understand the shift to weekly bidding; adjust your strategy to maximize ad spend over a week rather than a daily cap.
Prioritize optimizing your Google Business Profile (GBP); it's becoming the central hub for Google's local search, AI overviews, and ad platforms.
Keep an eye on LSA verification updates; an easier process could benefit legitimate businesses, and stronger verification might deter fraudulent competitors.
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