From Startup to Standout with Kelli Evans Part 1

Cultivate a strong customer service culture from day one, replicating the standard set by your best customer-facing employees.

Be adaptable and willing to pivot quickly, as rapid decision-making can be a significant competitive advantage over larger, slower organizations.

Empower your employees by speaking confidently about them and to them, fostering a sense of support and belief in their capabilities.

Establish clear boundaries and expectations when working with friends or family to ensure professional growth and avoid blurred lines.

View imposter syndrome as a temporary mental block and regularly remind yourself of your importance and contributions to the team and company.

Recognize that an efficient and structured company, regardless of its gender leadership balance, will attract quality employees who value direction and confidence.