Facebook Ads for Landscapers Made Simple with Matt Thibeau

Prioritize Facebook lead forms over website traffic or messaging ads for better lead quality and lower cost per lead, as Facebook favors keeping users on its platform.

Implement the 50/30 rule to reverse-engineer your ad budget: aim for 50% of leads converting to in-person estimates and 30% of estimates closing into jobs.

Utilize three targeting methods: remarketing with a Facebook pixel, broad targeting for your service area, and custom/lookalike audiences by uploading existing customer data.

Develop diverse ad creatives including before-and-after photos, action shots of your crew and completed projects, and personal video pitches to build trust and stand out.

Craft compelling offers beyond simple discounts, such as warranties, speed guarantees (e.g., same-day estimates), or value-add packages (e.g., free design consultation or accessory with purchase).

Combat ad fatigue by regularly updating your ad creatives (images, videos) every 3-4 weeks, or even weekly for higher ad spend, to keep your audience engaged.

Start creating video content using just your smartphone and an external microphone (around $30) for better audio quality, and use free editing apps like CapCut to add captions and polish your videos.