Episode #294The Power of Consistent Builder Marketing – Ken Semler
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Key Takeaways
Prioritize building a content-rich, authoritative website that educates potential buyers, making it an 'answer engine' rather than just a sales brochure.
Design your website to align with how your ideal buyer actually navigates and consumes information, not just how you think they should.
Focus on creating long-form, valuable content (articles, not just short blogs) and strategically interlink it within your site to improve SEO and user engagement.
Implement a consistent content update strategy, even daily changes, to signal to search engines that your site is active and relevant.
Leverage AI tools for customer service (chatbots, phone systems) and consider experimenting with AI to automate content creation and optimization for social media and email campaigns.
Embrace the 'time equals trust' philosophy; the longer a user stays on your website and engages with your content, the more trust you build, which can lead to sales.
Don't give up on digital marketing efforts; consistency in implementation and adaptation to new technologies (like AI) is more important than sporadic, intense bursts of activity.
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