EP296: 13 Reasons Why You’re Not Winning As A Contractor– And How to Kill Them Friday The 13th Edition

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Key Takeaways
Challenge the superstition that raising prices will lose clients; strategically evaluate your numbers and consider that increased prices can lead to higher quality service and better business sustainability.
Invest in consistent sales training to overcome the fear of selling and develop effective communication strategies, as good sales skills are fundamental to business profitability.
Implement time blocking to manage overwhelm, ensure personal well-being, and maintain focus on critical business activities, using resources like 'Buy Back Your Time' to structure your schedule.
Prioritize marketing and branding; a strong, modern brand presence can reduce the need for constant marketing over time and attract higher-quality leads.
Master the art of follow-up with prospects and clients, as consistent communication is vital for converting leads and maintaining strong customer relationships.
Know your numbers inside and out to understand your true worth and make informed decisions about pricing, ensuring you're not undercharging for your valuable services.
Recognize that you are in the 'people business,' not just the construction business; prioritizing client relationships and understanding their needs is paramount to long-term success.
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