Ep 96. EQUIP Expo Debrief and the $500 Google Review Challenge

Prioritize strategic marketing spend: Invest in targeted marketing services like Google Ads, even with significant budgets, if the cost-per-lead remains profitable and conversion rates are strong.

Outsource non-core tasks: If a task like social media isn't your strength or preference, outsource it to experts to ensure consistency and effectiveness without personal burnout.

Cultivate Google reviews actively: Implement a multi-pronged approach (crew leaders, salespeople, invoice prompts) to solicit Google reviews, as they are crucial for online visibility and outperforming competitors.

Embrace continuous improvement: Recognize that business challenges are perpetual; consistently revisit and refine processes to prevent complacency and maintain high standards, even during busy periods.

Leverage trade shows for networking and leads: Utilize industry events not just for direct sales, but also for building relationships, gathering insights, and learning innovative marketing strategies from others.

Make marketing personal and engaging: Use creative and personal touches (e.g., specific drinks, direct conversations, employee challenges) to make your business memorable and approachable to potential clients.