Ep 61. Biscuits and Gravy, Discovering New Tree Legislation, and Onboarding New Talent

⏱️ 55:41 🎤 Jordan Upcavage, Jason Lee

AUDIO EPISODE

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0:47

Biscuits and Gravy at TCC

Jason and Jordan discuss their plans to cook biscuits and gravy for participants at the Florida Chapter Tree Climbing Competition.
1:45

Selling the Vermeer Loader

Jason provides an update on his Vermeer articulating wheel loader for sale and mentions getting help from a finance expert to move it.
15:51

Element Software Onboarding

Jason shares his experience with onboarding Element software and issues with previous software, Service Autopilot.
35:59

New Tree Legislation in Florida

Jordan introduces Senate Bill 724, the 'Fallen Tree Act,' and its potential implications for property owners and tree care businesses.
46:12

Onboarding New Talent

Jason discusses the hiring of Ben Logan as an account manager for his maintenance division, emphasizing his landscape construction and sales experience.
56:30

Intrigue Media Lead Performance

Jordan shares impressive lead generation data from Intrigue Media, highlighting the effectiveness of their website and Google ad campaigns.
1:09:48

Q1 Sales & Market Trends

Jordan and Jason review their Q1 sales performance, noting a significant increase in leads and a strong start to the spring season.
1:14:03

Managing Vacation and Work

Jordan recounts how effective communication with his crew allowed him to take a vacation without work-related stress.

Speakers

Jordan Upcavage

Host

Jason Lee

Host

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Leverage industry events for networking and brand exposure, even by offering food services.

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Streamline equipment sales by utilizing financial partners' networks to reach potential buyers.

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Prioritize internal communication and offload management tasks to trusted team members to ensure smooth operations during absence.

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Thoroughly vet software providers' merchant processors before committing to avoid unforeseen complications and financial disputes.

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Implement a consultative sales approach with a fee for new clients to pre-qualify leads and respect your time and expertise.

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Continuously monitor and analyze marketing data to understand ROI and optimize ad spend for lead generation.

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Invest in a robust CRM and marketing platform to track leads, calls, and conversions, informing strategic business decisions.

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