Ep 112. Kedma Ough – Stop Wearing All the Hats! Hire a VA and Scale Faster

⏱️ 53:50 🎤 Kedma Ough

AUDIO EPISODE

Ep 112. Kedma Ough – Stop Wearing All the Hats! Hire a VA and Scale Faster

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Chapters

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0:00

The $15-an-Hour Trap

Kedma highlights how many CEOs spend 80% of their time on low-value, $15/hour tasks, stemming from a need for control.
0:46

Guest Introduction: Kedma Ough

Mike introduces Kedma Ough, a nationally recognized business strategist, best-selling author, and COO of Ninja VA, detailing her impressive background and expertise.
5:55

Finding A-Players

Kedma shares a story about Brandon Von recruiting her to Conquer Coaching by appealing to her desire for work-life balance, illustrating how to attract top talent by understanding their deeper needs.
17:05

Scarcity vs. Abundance

Kedma discusses the root of scarcity mindset in trauma and environmental factors, contrasting it with an abundance mindset where collaboration with competitors is possible.
34:06

Empowering Children

Kedma shares anecdotes about teaching her children financial literacy and negotiation skills from a young age, fostering an entrepreneurial mindset.
48:48

Leadership and Emotional Regulation

Kedma and Mike discuss how emotional regulation and authentic leadership foster loyalty and high-performing teams, emphasizing that people follow leaders, not just companies.
55:25

The Power of DISC Assessments

Kedma explains the DISC personality assessment tool and its crucial role in hiring, team dynamics, and ensuring cultural fit within home service businesses.
1:03:36

Delegating for Growth

Kedma recounts her personal experience with hiring her first virtual assistant after reading 'The 4-Hour Workweek' and how it transformed her business and personal freedom.

Speakers

Kedma Ough

COO of Ninja VA

Key Takeaways

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Identify and delegate tasks that are below your hourly value to free up time for high-impact activities.

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Utilize personality assessments like DISC to ensure team members are placed in roles that align with their natural strengths and prevent friction.

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Adopt an abundance mindset: view competitors as potential collaborators to expand the market rather than rivals, as Kedma did with her cleaning company.

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Invest in internal work to shift from a scarcity mindset, understanding that unresolved personal 'traumas' (small or large) can impact business decisions.

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Focus on building a strong team and fostering authentic leadership; people follow leaders, not just companies.

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Prioritize strategic tasks that only you can do, even if they only constitute a small percentage of your time, as they can generate the majority of your revenue.

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Explore AI integration to automate routine tasks, enhance customer interaction, and increase efficiency, as Ninja VA does with their 'slow bot' example.

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