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Ep 104. Tanner Smith – The Secret to Getting More High-Paying Clients Through Reviews [ NiceJob.com]

⏱️ 32:59 🎤 Mike Gore-Hickman, Tanner Smith
AUDIO EPISODE
Ep 104. Tanner Smith – The Secret to Getting More High-Paying Clients Through Reviews [ NiceJob.com]
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Chapters

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  • 0:00
    Marketing Your Reputation
    The host emphasizes the importance of cross-posting positive reviews across multiple platforms to reach a wider audience and drive potential customers.
  • 1:48
    Nice Job's Origin Story
    Tanner Smith explains how Nice Job's founder, Lars, developed the platform to help small businesses, initially testing it with a window washing company, by automating review collection.
  • 5:02
    Shift to Online Reviews
    The discussion covers how consumer behavior has shifted from word-of-mouth referrals to online searches and the critical importance of a strong online reputation for contractors.
  • 9:47
    Reputation Management vs. Marketing
    The host and guest differentiate between having a good online reputation and actively managing and marketing that reputation to attract more business.
  • 18:35
    Amplifying Customer Voices
    The conversation highlights the power of social proof and how customers' testimonials, made visible across various platforms, are more effective than self-promotion.
  • 25:06
    Automating Review Collection
    Tanner details how Nice Job automates the process of asking for and following up on reviews, making it easier for busy contractors to consistently gather feedback.
  • 31:21
    Beyond Review Collection
    The guest explains how Nice Job helps market positive reviews by automatically posting them to social media and a contractor's website, often with before-and-after photos.
  • 42:15
    Business Turnaround Stories
    Tanner shares a success story of a business that quadrupled its volume by implementing Nice Job, significantly increasing reviews and reducing marketing costs.
  • 58:15
    Reviews Drive High-Paying Jobs
    The episode concludes by reiterating that a strong online reputation not only brings in more jobs but also attracts higher-paying clients who are looking for quality and expertise.

Speakers

M
Mike Gore-Hickman
Host — founder of Paintergrowth.com
T
Tanner Smith
leads the onboarding team at Nice Job

Key Takeaways

✦

Actively solicit reviews from every satisfied customer, ideally at the point of sale, to consistently build your online reputation.

✦

Cross-post positive reviews from platforms like Google to your website, LinkedIn, Facebook, and Instagram to maximize visibility and reach a broader audience.

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Automate your review collection process using platforms like Nice Job to save time and ensure consistent follow-ups with customers.

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Leverage before-and-after photos with your reviews on your website and social media to visually showcase the quality of your work and engage potential clients.

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Prioritize your online reputation as much as invoicing, recognizing that reviews are crucial for securing future, higher-paying jobs.

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Empower your crew leads to encourage reviews by offering incentives, fostering a sense of ownership and making the review process a team effort.

✦

Understand that a strong online reputation allows you to attract clients who prioritize quality over price, leading to more profitable projects and less challenging customers.

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