Contractor Showcase: Michael Dye & The Team at Apex Restoration Expand In the Midst of Covid

Build an insurance-agent referral engine: offering upgraded impact-resistant (Class 4) shingles makes agents' policies more competitive while dramatically lowering the contractor's lead-generation costs.

A dedicated insurance liaison gives agents one trusted point of contact and proactively calls them about issues before the customer does - keeping confidence high.

Legitimate supplements don't hurt agent relationships - because Balance writes credible, provable, code-based estimates (not a port-a-potty on a one-day roof), it protects the relationship with adjusters.

Offer a full-claim, one-stop model - roof, siding, windows, paint - so homeowners (often busy teachers and nurses) don't have to manage a construction project with five contractors.

Make sales reps double as project managers who own the job start to finish; it raises the standard and makes whole-claim supplementing more efficient.

A contractor-attorney partnership is powerful: finish the agreed-scope work, document everything, and let the attorney fight over the rest - carriers respond faster to a lawyer.

Documentation wins claims - thousands of qualified photos (who, where, when) let an attorney prove layers, labor, and scope and lay foundation for evidence post-litigation.

Asking insureds smart questions (e.g., about specific policy endorsements) signals expertise and wins the homeowner over the last two door-knockers.

Bringing metal fabrication in-house solves wrong-color/wrong-profile delays - a CNC folder cuts a 15-20 minute flashing to ~1 minute, and an SSQ machine prints panels on-site to any length.