Busting the Biggest Myth in Plumbing: ‘There Aren’t Enough Good Customers’

Focus on attracting residential customers who value quality and their time, rather than builders or GCs who prioritize low prices and often delay payment.

Require payment at the time of service for all residential jobs; communicate this expectation clearly upfront to ensure healthy cash flow.

Invest in a professional brand image (trucks, uniforms, website, phone etiquette) and dominate your online presence, especially on Google, to be visible to ideal customers.

Never offer free estimates; this devalues your expertise and time, attracting customers who are solely price-focused and often won't convert.

Prioritize booking all calls for the same day, as customers' primary concern is immediate service, not price.

Implement a call triage system (hot, warm, cold) to prioritize high-profit, urgent jobs and manage your schedule effectively.

Maintain clear communication with customers, especially if scheduling changes are necessary, to manage expectations and retain trust.